Play It Again, Bresnan

Neel, K. C.
February 2005
Multichannel News;2/28/2005, Vol. 26 Issue 9, p43
Presents information on the growth and expansion plans of Bresnan Communications as of February 2005. Focus of the company to continue to roll out video on demand, digital video recorders, high-definition television and phone service, according to Bresnan CEO Bill Bresnan; Advantage of Bresnan over the other cable operators when it comes to buying equipment and programming; Plan of the company to spend more time and money on retention marketing as well as on marketing data and digital services.


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