TITLE

DON'T HANG UP ON ERICSSON

AUTHOR(S)
Cervenka, Andreas
PUB. DATE
March 2005
SOURCE
Fortune International (Europe);3/7/2005, Vol. 151 Issue 4, p16
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article focuses on Ericsson, the Swedish telecommunications-equipment maker. Ericsson's performance last year, under the leadership of CEO Carl-Henric Svanberg, marks a dramatic return to life for the 129-year-old company. Ericsson fell off a cliff in 2001 when telecom operators, burdened by debt from 3G licenses, stopped buying the company's network equipment. Svanberg's first move after taking control was to accelerate the cost cutting that his predecessor began. Overall, Ericsson reduced its workforce and costs were slashed. Svanberg also put a lot of effort into changing Ericsson's culture, replacing most of top management. To boost growth and counterbalance industry volatility, Svanberg wants to transform Ericsson from a seller of hardware to a more service-oriented company. Equally important is staying on top of the technology curve. With 3G rolling out, Ericsson is already planning for the next generation, called Super 3G. The first taste is the introduction of an upgraded 3G technology known as HSDPA, which will be launched by Cingular at the end of 2005.
ACCESSION #
16258797

 

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