TITLE

Heeding Nature's New Call

AUTHOR(S)
Moss, Linda
PUB. DATE
February 2005
SOURCE
Multichannel News;2/28/2005, Vol. 26 Issue 9, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the increase in viewers' ratings achieved by the National Geographic Channel as a result of its efforts to invigorate and modernize its classic nature programming. Growth of the channel's rating in its core demographic of adults 25 to 54; Strategy used by the company to maintain the steady growth of its ratings; Remarks from John Ford, executive vice president of programming at National Geographic Channel, regarding the company's TV programming.
ACCESSION #
16258674

 

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