Ready to Tout Ratings Gains

Reynolds, Mike
February 2005
Multichannel News;2/28/2005, Vol. 26 Issue 9, p6
Presents information on a study conducted by the Cabletelevision Advertising Bureau (CAB) focusing on the performance of cable television against broadcast TV over the first 20 weeks of the 2005 TV season in the U.S. Percentage in data points gained by the advertisements supported by cable television; Remarks from CAB CEO Sean Cunningham on the results of the study; Ratings gained by cable television among adults age 18 to 49.


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