Donohue, Steve
February 2005
Multichannel News;2/28/2005, Vol. 26 Issue 9, p1
Reports on an agreement between local broadcasters and cable systems in the U.S. for the TV coverage of the games of the National Collegiate Athletic Association (NCAA) Men's Basketball Championship in March 2005. Way in which the affiliates of CBS will be able to broadcast up to four games live during the NCAA basketball tournament; Cities in which the CBS affiliates also plan to multicast the basketball games; Deal considered to be the most significant between cable operators and broadcasters.


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