Know thy customer

Bright, Julian
February 2005
Total Telecom Magazine;Feb2005, p34
Trade Publication
Focuses on efforts of mobile operators to provide marketing and loyalty campaigns for prepaid users as a way to manage customer relationship. Negative impact of high proportion of prepaid users on market valuation of operators; Approach applied by mobile operators to improve the quality of their prepaid customer data; Advantages of customer relationship management systems to prepaid customer data. INSET: CRM "AT THE SPEED OF THE CUSTOMER" AT ORANGE.


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