WB needs to get past awkward stage

Stanley, T.L.
February 2005
Advertising Age;2/21/2005, Vol. 76 Issue 8, p43
Trade Publication
Reports on the plans of WB Network to expand beyond the teenager market. Decline of viewership in 2004; Importance of having a focused target market in the industry; Information on the advertising deals of the company in 2005.


Related Articles

  • Family friendly programming on UPN succesor VegasTV. Mylchreest, Ian // Las Vegas Business Press (10712186);9/25/2006, Vol. 23 Issue 39, p18 

    The article presents updates on television stations in Las Vegas, Nevada as of September 2006. UPN and WB Network are merging in the fall season. VegasTV was reborn because of the merger and would become an independent station. Stever Carlston believes that UPN failed to develop into a brand...

  • A Modern TV Success Story. Hall, Lee // Television Week;1/17/2005, Vol. 24 Issue 3, p52 

    Focuses on the success of the television programs of WB Television Network. Attention received by the emphasis of WB on younger demographic; Treatment received by shows from the network according to Brenda Hampton, creator of the program "7th Heaven"; Challenges facing the network.

  • WB, UPN affils cut deals. Lafayette, Jon // Electronic Media;02/28/2000, Vol. 19 Issue 9, p3 

    Reports the affiliation agreements between WB and UPN Television Networks. Acme Communication stations affiliated with UPN; Details of WB and UPN affiliation agreements; Programs affected by WB and UPN agreements.

  • Syndie Knocks Kids Off Block. Grego, Melissa; Block, Alex Ben; Greppi, Michele // Television Week;5/30/2005, Vol. 24 Issue 22, p1 

    Reports on the plans of WB Network to replace its Kids WB! broadcast block for children with syndicated shows in January 2006. Background of Kids WB!; Implications of the change for the network; Advantages provided by the change in television programming according to Marc Schacher, programming...

  • 100+ Vital to Growth in Markets. Whitney, Daisy // Television Week;1/17/2005, Vol. 24 Issue 3, p67 

    Focuses on the significance of the creation of the WB 100+ Station Group local cable-delivered station group in 1998 to WB Television Network. Operation of the station; Nontraditional marketing strategy utilized by WB for the station; Benefits of such strategy. INSETS: WB MEMORIES;WB MEMORIES.

  • New Partners Fill a Void. Consoli, John // MediaWeek;1/21/2008, Vol. 18 Issue 3, p6 

    The article reports that Star Media, the ION Television Network, and Omnicom's OMG Entertainment & Sports unit are partnering to create television shows aimed at black audiences. The move is a response to the shuttering of the WB Network, which produced and aired a large amount of television...

  • Post-UPN, Ethnic GRPs Are in Play BET and TV One will duke it out with. Crupi, Anthony; Consoli, John // MediaWeek;4/10/2006, Vol. 16 Issue 15, p6 

    The article focuses the implications of the creation of the CW network, a joint venture between United Paramount Network (UPN) and WB. The venture is anticipated to eliminate half of the ethnic sitcoms that air on UPN. According to CW entertainment president Dawn Ostroff, the network will offer...

  • This Frog Won't Be Squished. Gunther, Marc // Fortune;9/7/1998, Vol. 138 Issue 5, p30 

    Discusses the success of the WB television network. WB's identification of a market niche; Ownership of the network, leadership of chief executive Jamie Kellner and Kellner's previous television experience; Kellner's belief that programming is more important than distribution; The network's...

  • WB, Tribune Close to Affil Pact. Sherman, Jay // Television Week;1/16/2006, Vol. 25 Issue 3, p6 

    The article reports on the ongoing negotiations between WB Network and Tribune Co. to reach a new affiliation agreement that would retain Tribune as a partner in the broadcast network. There are speculations that issues related to the economics of alternative distribution deals the network might...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics