TITLE

WB needs to get past awkward stage

AUTHOR(S)
Stanley, T.L.
PUB. DATE
February 2005
SOURCE
Advertising Age;2/21/2005, Vol. 76 Issue 8, p43
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the plans of WB Network to expand beyond the teenager market. Decline of viewership in 2004; Importance of having a focused target market in the industry; Information on the advertising deals of the company in 2005.
ACCESSION #
16247991

 

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