TITLE

Nokia goes glam

AUTHOR(S)
Swinburn, Amanda
PUB. DATE
February 2005
SOURCE
B&T Weekly;2/11/2005, Vol. 54 Issue 2506, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that Nokia Corp. has introduced the advertising campaign for its fashion telephones in Australia. Aim for the creation of the new campaign; Impact of the new marketing plan on young women; Pattern of the advertisement.
ACCESSION #
16237914

 

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