Pubcasters on comeback trail, regain auds

Edmunds, Marlene
February 1999
Variety;02/08/99, Vol. 373 Issue 12, p69
Trade Publication
Reports on the business strategy of public broadcasters (pubcaster) in the Nordic territories in competing with commercial channels. How pubcasters lose audience share; Branding techniques used; Changes in programming schedules; Creation of sales division.


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