TITLE

Pubcasters on comeback trail, regain auds

AUTHOR(S)
Edmunds, Marlene
PUB. DATE
February 1999
SOURCE
Variety;02/08/99, Vol. 373 Issue 12, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the business strategy of public broadcasters (pubcaster) in the Nordic territories in competing with commercial channels. How pubcasters lose audience share; Branding techniques used; Changes in programming schedules; Creation of sales division.
ACCESSION #
1621775

 

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