The Mind of the Consumer

February 2005
Home Textiles Today;2/21/2005, Vol. 26 Issue 24, p26
Trade Publication
The article reports that marketing is not one of the strengths of most house furnishings companies even those with budgets specifically for this function. The mass merchants have long been the leaders in terms of where consumers prefer to buy their home fashions and their fashion prowess has often been denied. Another shocker is how clothes have slipped, while still maintaining first place, as the number one type of item to shop for. And while some of people talk about demographic differences in buying patterns, the study joints out how much is missing from the marketing efforts to specific consumer groups.


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