TITLE

Study: Mass Merchants Increase Share of Shoppers

AUTHOR(S)
Sloan, Carole
PUB. DATE
February 2005
SOURCE
Home Textiles Today;2/21/2005, Vol. 26 Issue 24, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that consumers increasingly shop for their home fashions products at mass merchants, a trend consistent among all age brackets and eventually significant for both men and women. The 2004 annual Lifestyle Monitor study by Cotton Inc. showed an overall increase by shoppers at mass merchants from 39 percent in 1998 when the question was first asked, to 46 percent in 2004. African-Americans in the study went from 23 percent in 94 to 26 percent last year in the same category while Caucasians stayed the same at 8 percent.
ACCESSION #
16201299

 

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