Study: Mass Merchants Increase Share of Shoppers

Sloan, Carole
February 2005
Home Textiles Today;2/21/2005, Vol. 26 Issue 24, p10
Trade Publication
The article reports that consumers increasingly shop for their home fashions products at mass merchants, a trend consistent among all age brackets and eventually significant for both men and women. The 2004 annual Lifestyle Monitor study by Cotton Inc. showed an overall increase by shoppers at mass merchants from 39 percent in 1998 when the question was first asked, to 46 percent in 2004. African-Americans in the study went from 23 percent in 94 to 26 percent last year in the same category while Caucasians stayed the same at 8 percent.


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