Nielsen Plan Eyes R&D, VOD Measurement

Moss, Linda
February 2005
Multichannel News;2/21/2005, Vol. 26 Issue 8, p38
Reports on the action plans of Nielsen Media Research to address industry concerns about digital-cable audience data particularly on measuring on-demand television viewing in 2005. Information on the content of the letter sent by the company's CEO Susan Whiting to its clients; Error committed by Nielsen in MarketBrakes, one of the qualitative reports it supplies to clients; Streams of data that clients want with regards to digital video recorders.


Related Articles

  • Nielsen, Cable to Team? Higgins, John M. // Broadcasting & Cable;8/30/2004, Vol. 134 Issue 35, p10 

    Reports that the top cable operators in the U.S. are having a discussion with Nielsen Media Research about creating an audience measuring system that can track digital cable viewers. Information on some of the cable operators involved in the discussion; Forecast on the number of digital cable...

  • Nielsen not telling whole cable story. Chunovic, Louis // Electronic Media;8/20/2001, Vol. 20 Issue 34, p6 

    Discloses the results of the Television Bureau of Advertising' analysis of Nielsen Media Research numbers that measures the viewer shortfall for local cable advertising in the United States on an alternative delivery system (ADS). Increase of ADS penetration; Lack of local insertion capability...

  • Nielsen Hunkers Down for DTV With New Sample Plan. Consoli, John // MediaWeek;5/5/2008, Vol. 18 Issue 18, p8 

    This article reports that Nielsen Media Research will change its television sweeps-measurement period from February 2009 to March 2009. The move is designed to ensure accuracy after the shift to digital television that will be made by many television viewers by the end of 2008. The article also...

  • Nielsen: 9 Million Homes Aren't DTV-Ready. Haugsted, Linda // Multichannel News;10/20/2008, Vol. 29 Issue 41, p9 

    The article reports on the survey conducted by television ratings firm Nielsen Media Research regarding the readiness of U.S. households for digital television (DTV). It announces that 9 million homes are not ready for the February 17, 2009 transition to DTV. Further, it mentions that Houston,...

  • ME TV. Kerschbaumer, Ken // Broadcasting & Cable;6/13/2005, Vol. 135 Issue 24, p24 

    Focuses on the initiatives of the cable industry to develop giant digital video recorders (DVR) for TV viewers to personalized their on-demand video service in the U.S. Technical and content rights issues associated with commercializing the recorders; Techniques in applying DVR; Cable operators...

  • Preparing for the 'new reality' Walkowiak, Mariusz; Smith-Chaigneau, Anthony // CED;Jun2003, Vol. 29 Issue 6, p62 

    Discusses the emergence of cable-ready digital television. Creation of a uni-directional interface called point of deployment (POD); Opportunity for consumers to purchase cable-compatible digital set-top boxes and integrated digital televisions at retail; Software component of OpenCable, called...

  • Digital cable insights. Hall, Lee // Electronic Media;03/22/99, Vol. 18 Issue 12, p24 

    Reports that CTAM plans to sponsor a national tele-seminar focusing on digital technology applications in cable television industry in the United States. Digital futurist James Canton as host of the seminar to be beamed via satellite to the organization's chapters in the US.

  • Analysts tell how cable operators can get DTV value. Mermigas, Diane // Electronic Media;11/01/99, Vol. 18 Issue 44, p20 

    Presents two recommendations by analysts to cable operators in the United States on how to get value out of digital television. Merrill Lynch analyst Jessica Reif Cohen's statement that cable operators should free up spectrum and digitize analog channels; Morgan Stanley Dean Witter analyst...

  • Not just a sneak preview. McCarthy, Shira // Telephony;11/11/96, Vol. 231 Issue 20, p26 

    Focuses on the imminent deployment of digital cable services. Switched dial video architectures from Bell Atlantic and SBC; Time Warner's Full Service Network project; Significance of digital service to a cable television operator's quality of service; Expensiveness of digital cable; Operators'...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics