Nielsen Plan Eyes R&D, VOD Measurement

Moss, Linda
February 2005
Multichannel News;2/21/2005, Vol. 26 Issue 8, p38
Reports on the action plans of Nielsen Media Research to address industry concerns about digital-cable audience data particularly on measuring on-demand television viewing in 2005. Information on the content of the letter sent by the company's CEO Susan Whiting to its clients; Error committed by Nielsen in MarketBrakes, one of the qualitative reports it supplies to clients; Streams of data that clients want with regards to digital video recorders.


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