Penney Offers Thoughts on ITV Advertising From SBC

Donohue, Steve
February 2005
Multichannel News;2/21/2005, Vol. 26 Issue 8, p26
Provides information of Project Lightspeed, the fiber-delivered video service planned to be launched by SBC Communication Inc. in 2005. Significance of advertising to the future of the said service; Appointment of John Penney as executive director of strategy and advertising management for the company's Project Lightspeed; Overview of the plans of Penney for the project.


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