TITLE

Cablevision Rewards Subs Who Bundle

AUTHOR(S)
Donohue, Steve
PUB. DATE
February 2005
SOURCE
Multichannel News;2/21/2005, Vol. 26 Issue 8, p26
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the planned launch of the Optimum Rewards program from Cablevision Systems Corp, geared at driving sales of its voice and high-speed data-products to its existing video customers in the U.S. in 2005. Outcome of the strategy of the company of charging customers that subscribe to its digital-cable, cable-modem and telephone services; Credits that digital video customers are entitled to under the Optimum Rewards program; Expectation of Cablevision executive vice president Patricia Gottesman from the program.
ACCESSION #
16201113

 

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