Cablevision Rewards Subs Who Bundle

Donohue, Steve
February 2005
Multichannel News;2/21/2005, Vol. 26 Issue 8, p26
Reports on the planned launch of the Optimum Rewards program from Cablevision Systems Corp, geared at driving sales of its voice and high-speed data-products to its existing video customers in the U.S. in 2005. Outcome of the strategy of the company of charging customers that subscribe to its digital-cable, cable-modem and telephone services; Credits that digital video customers are entitled to under the Optimum Rewards program; Expectation of Cablevision executive vice president Patricia Gottesman from the program.


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