TITLE

The high cost of failing to market

AUTHOR(S)
Graham, John
PUB. DATE
January 2005
SOURCE
Proofs;Jan2005, Vol. 88 Issue 1, p72
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Enumerates reasons behind the cost effectiveness of marketing. Role of marketing in competitor attacks; Importance of marketing in the creation of a company's future; Advantages of marketing in selling.
ACCESSION #
16195030

 

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