How to build a sales training program that actually improves performance

Sirianni, Anita
January 2005
Proofs;Jan2005, Vol. 88 Issue 1, p66
Trade Publication
Offers advice on developing a sales training program that improves performance. Factors and changes that will improve performance; Components elicited by a training program that delivers the greatest effect on performance and yields the best return on investment; Estimated field costs for a sales trainee in industrial product, consumer product and service organizations.


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