TITLE

Media has little influence on shoppers, say retailers

AUTHOR(S)
Kidd, Andrew
PUB. DATE
February 1999
SOURCE
Cabinet Maker;02/26/99, Issue 5127, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the `Cabinet Maker' periodical's Retail Trends Survey of retailers on the factors influencing consumers' furniture purchasing decisions. Relative influences of word of mouth, price, television programs and magazines; Influence of media on retailers in the Midlands; Perceptions on the importance of salesmen's recommendations.
ACCESSION #
1619434

 

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