More power to Ikea

February 2005
Cabinet Maker;2/4/2005, Issue 5424, p5
Trade Publication
This article reports that according to international brand consultant Interbrand, Ikea AB is the most powerful brand in Europe and Africa. Its brand could become stronger with the launch of Ikea homes in Great Britain, several years after it was first mooted. The close competitors of Ikea were: Virgin, H&M Nokia and Al Jazerra. Ikea was also ranked as the third strongest brand globally.


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