TITLE

More power to Ikea

PUB. DATE
February 2005
SOURCE
Cabinet Maker;2/4/2005, Issue 5424, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that according to international brand consultant Interbrand, Ikea AB is the most powerful brand in Europe and Africa. Its brand could become stronger with the launch of Ikea homes in Great Britain, several years after it was first mooted. The close competitors of Ikea were: Virgin, H&M Nokia and Al Jazerra. Ikea was also ranked as the third strongest brand globally.
ACCESSION #
16192460

 

Related Articles

  • Branding desperately needs to rebrand itself. Ritson, Mark // Marketing (00253650);9/29/2004, p23 

    The article reports that the biggest challenge brand managers will face over the next decade will be protecting the brand of brand. In 1988 a fledgling brand identity firm called Interbrand helped fend off an aggressive bid for one of its clients by providing a highly speculative valuation of...

  • World's top 100 brands- are they fact or fiction? Jones, Morag Cuddeford // Brand Strategy;Aug2002, Issue 162, p10 

    Analyzes Interbrand's 2002 list of the world's top brands. Impact of the list on the branding industry; Market trends affecting the value of brands; Effects of brand valuation by surveys on brand reputation.

  • Danes upset over what's in a name at Ikea.  // Cabinet Maker;3/21/2008, Issue 5580, p31 

    The article reports that the Danish people were upset with the system used by Swedish furniture brand Ikea AB in naming their furniture products. Their state of the art furniture were named after places in Sweden, Norway and Finland, while their doormats, cheap carpets and draft excluders were...

  • IKEA'S improvement challenge. Marsh, Harriet // Marketing (00253650);4/25/2002, p22 

    Presents the marketing plan of the IKEA for its brand name in Great Britain. Development of the delivery system of the company; Role of Tattooman for the promotion of products; Theme used by the company.

  • I'LL NAME THAT BRAND IN ONE.  // Marketing (00253650);11/21/2002, p48 

    Reports on the brand Gaelic for 'Glen of Tranquility.'

  • Identity Effect: Ignore it at your peril. Ackerman, Larry // Sales & Service Excellence Essentials;Apr2010, Vol. 10 Issue 4, p4 

    The article focuses on the importance of identity strength for the brand image of a company's products and for profitability.

  • Three critical questions when developing brand recognition. Zanfardino, Rob // Hudson Valley Business Journal;6/18/2012, Vol. 23 Issue 25, p6 

    The author discusses some considerations when developing brand recognition in the U.S.

  • Controversy Over Who Can Use the 'Yogi' Brand Name. McDONALD, SHERRI // India -- West;12/3/2010, Vol. 36 Issue 2, pA23 

    The article focuses on the issue concerning the use of the name "yogi" in food products and ingredients.

  • No magic formula for valuation. Lewis, Elen // Brand Strategy;Aug2003, Issue 174, p3 

    Focuses on the annual valuation of the top 100 global brands by Interbrand. Lists of the three most valuable brands of the company; Criticisms on the valuation methodology used by the company; Use of publicly available marketing and financial data to pin a number of brands.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics