Microsoft streamlines marketing

February 2005
B&T Weekly;2/4/2005, Vol. 54 Issue 2505, p12
Trade Publication
The article reports on business planning of Microsoft Corp.. The company has created a central marketing group to streamline its advertising and marketing efforts. This internal step is designed so that company will have an integrated team and it will make it easy to go to market," head of the global resource management group, John Kahan, said. The team will directly and indirectly manage upwards of $1bn of marketing expenditures.


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