Citi Taps the iPod Crowd

Sisk, Michael
February 2005
Bank Technology News;Feb2005, Vol. 18 Issue 2, p1
Trade Publication
Reports on the introduction of Apple iPod, an electronic device by Citibank Corp. in the U.S. Aid of the technology in providing a marketing strategy for the bank; Expectations from Citibank for a robust sales of Apple iPod in the quarter ending March 31, 2005; Requirement of the offering for consumers to open an account on-line fund and payment of two bills on-line every month.


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