TITLE

Reality TV Presses On

AUTHOR(S)
Rockwell, Mark
PUB. DATE
February 2005
SOURCE
Wireless Week;2/15/2005, Vol. 11 Issue 4, p21
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents information on "24" television program that is being used for one of the initial mobisode direct-to-phone video shows being offered by Verizon Wireless and Twentieth Century Fox Television. Use of a wireless telephone number on-screen; Risk of the use of a real telephone number in a television program; Plan of the companies for wireless-oriented programming aimed at cross-promotions.
ACCESSION #
16171113

 

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