Small-Screen Phenomenon

Marek, Sue
February 2005
Wireless Week;2/15/2005, Vol. 11 Issue 4, p20
Trade Publication
Discusses the use of brand-name content to drive cellular telephone consumers to video service. Information on the video offerings of Verizon Wireless in its V CAST service; Partnership of Versaly Entertainment with mobile communication carriers Sprint, Cingular Wireless and T-Mobile to develop channels to attract different type of viewers; Forms of branded content from mobile media and marketing firm Mobliss.


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