TITLE

Small-Screen Phenomenon

AUTHOR(S)
Marek, Sue
PUB. DATE
February 2005
SOURCE
Wireless Week;2/15/2005, Vol. 11 Issue 4, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the use of brand-name content to drive cellular telephone consumers to video service. Information on the video offerings of Verizon Wireless in its V CAST service; Partnership of Versaly Entertainment with mobile communication carriers Sprint, Cingular Wireless and T-Mobile to develop channels to attract different type of viewers; Forms of branded content from mobile media and marketing firm Mobliss.
ACCESSION #
16171101

 

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