TITLE

Looking Inward

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
February 2005
SOURCE
SGB;Feb2005, Vol. 38 Issue 2, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the emergence of customer loyalty programs in the sporting goods industry in the U.S. as of February 2005. Origin of the loyalty programs concept; Sporting goods retailers that are actively adopting the program; Purpose of the program. INSET: THE WINNING FORMULA.
ACCESSION #
16170507

 

Related Articles

  • RETAIL TESCO CLUBCARD RELAUNCH TESCO.  // Marketing Week;10/13/2005, Vol. 36 Issue 41, p89 

    Features the award-winning loyalty scheme of Tesco PLC in London, England. Concept of the scheme; Increase in sales after the relaunch of the scheme; Promotional strategies adopted by the retail store company for the scheme.

  • The Effectiveness of Customized Promotions in Online and Offline Stores. Zhang, Jie; Wedel, Michel // Journal of Marketing Research (JMR);Apr2009, Vol. 46 Issue 2, p190 

    This study investigates the effectiveness of customized promotions at three levels of granularity (mass market, segment specific, and individual specific) in online and offline stores. The authors conduct an empirical examination of the profit potential of these customized promotion programs...

  • How To DIY ... Loyalty Programs. Montalvo, Kristin V. // Gourmet Retailer;Feb2009, Vol. 30 Issue 2, p21 

    The article focuses on loyalty programs for customers, which is stated to be a great way to build sales. The author states that retailers need to build loyalty based on intrinsic qualities before they can expect a loyalty program to do any good. It is stated that the key to a successful loyalty...

  • COALITION LOYALTY PROGRAMS: THE NEXT BIG THING? Baird, Nikki // Chain Store Age;Jul2007, Vol. 83 Issue 7, p14A 

    The article highlights the topics discussed at the Retail Systems Alert Group's Webinar on promotions management held during the annual Food Marketing Institute (FMI) convention in May 2007. The topic of loyalty sparked high engagement from retailers at the Webinar. The event also touched upon...

  • A CAPTIVE AUDIENCE. KELLER, MAURA // National Petroleum News;Sep2013, Vol. 105 Issue 6, p22 

    The article offers information on loyalty programs adopted by energy and fuel retailing companies in America in order to boost their profit in competitive environment. It discusses dispenser marketing which a tool to generate promote products and services to customers at fueling stations. The...

  • McDonald's loyalty scheme to go regional. Hargrave-Silk, Atifa // Media: Asia's Media & Marketing Newspaper;1/27/2006, p14 

    The article reports on McDonald's Corp.'s screen-based At-Life customer loyalty programme that was recently launched in Singapore. The loyalty scheme provided marketers with rewards programmes, analytical tools to identify, profile and segment members, affinity marketing programmes to shape...

  • GETTING PERSONAL. Angrisani, Carol // SN: Supermarket News;6/18/2007, Vol. 55 Issue 25, p28 

    The article reveals the increase in the number of retailers in the U.S. that are moving to new personalized discounts and promotional messages. Ukrop's newly rolled-out Savings Spot program gives participants who scan their loyalty card at in-store kiosks a sheet of paper containing about eight...

  • Nectar pilots cross-shopping push.  // Marketing Week;7/15/2004, Vol. 27 Issue 29, p8 

    Reports on the plan of British company, Nectar Co., to test a local marketing initiative that aims to encourage cross-shopping of loyalty card-holders among sponsors' retail outlets and businesses. Features of the program; Agencies handling the advertising and marketing program of Nectar.

  • A Study on CRM in Apparel Retail Sector. Anuradha, L.; Vijayalakshmi, T. // International Journal of Exclusive Management Research;Jul2012, Vol. 2 Issue 7, p1 

    The article focuses on a study conducted to analyze the perception of customers towards the customer relationship management (CRM) strategies implemented by the retail industry in India. It is stated that retailers have been provided with real access to consumer data through the rise of loyalty...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sign out of this library

Other Topics