Looking Inward

Ryan, Thomas J.
February 2005
SGB;Feb2005, Vol. 38 Issue 2, p10
Trade Publication
Focuses on the emergence of customer loyalty programs in the sporting goods industry in the U.S. as of February 2005. Origin of the loyalty programs concept; Sporting goods retailers that are actively adopting the program; Purpose of the program. INSET: THE WINNING FORMULA.


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