TITLE

Family Talk Plans Vex Metrics

AUTHOR(S)
Marek, Sue
PUB. DATE
February 2005
SOURCE
Wireless Week;2/15/2005, Vol. 11 Issue 4, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the potential impact of family plan for wireless communication being offered by wireless operators on carrier metrics, particularly average revenue per user (ARPU). Percentage of teenagers whose cellular telephones are under a family plan; Decline in the pro forma of Cingular Wireless in 2003; Reduction on cost of adding a cellular telephone line in Verizon Wireless. INSET: Curbing The Unexpectedly High Bill.
ACCESSION #
16158608

 

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