TITLE

Coke hands Mother Football League win

PUB. DATE
February 2005
SOURCE
Campaign;2/4/2005, Issue 6, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that mother has won the £5 million creative account for Coca-Cola Co.'s sponsorship of the Football League. The appointment was made after a two-way pitch against the incumbent, Soul. Wieden & Kennedy Amsterdam, which has won the international football sponsorship account, did not participate in the pitch. Mother created the 'Real Football League' campaign for Coca-Cola last year as part of its brand advertising for the soft drinks giant. Mother will now go on to create an above-the-line campaign which will begin with a football-themed TV spot, due to air at the end of March.
ACCESSION #
16145075

 

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