TITLE

Hardee's campaign cluttered, obnoxious

AUTHOR(S)
Garfield, Bob
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article examines a print advertisement for the hamburger chain of Hardee in March 1999. The food photography is very good. One of the commercials is very funny for awhile, until it stops being funny. They have found the right talent and they have rediscovered their Unique Selling Proposition. That is everything positive that can be said about the new campaign for the hamburger chain, from Leap Partnership. Hence, the moribund Southeastern and Midwestern burger chain was acquired by the high-flying Car's Jr., and this campaign marks their semi-integration.
ACCESSION #
1613110

 

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