Hardee's campaign cluttered, obnoxious

Garfield, Bob
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p41
Trade Publication
This article examines a print advertisement for the hamburger chain of Hardee in March 1999. The food photography is very good. One of the commercials is very funny for awhile, until it stops being funny. They have found the right talent and they have rediscovered their Unique Selling Proposition. That is everything positive that can be said about the new campaign for the hamburger chain, from Leap Partnership. Hence, the moribund Southeastern and Midwestern burger chain was acquired by the high-flying Car's Jr., and this campaign marks their semi-integration.


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