TITLE

General Mills bundles radio shows

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section looks back on articles which appeared in Advertising Age in the month of March 1945 and 1975. General Mills is using a new development in radio-programming-packaging three consecutive quarter-hour daytime dramas as separate but integrated programming. On the other hand, British commentator Alistair Cook said in 1975 that anything you can imagine in a nightmare that idiots would do to celebrate the Bicentennial is being thought of.
ACCESSION #
1613109

 

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