General Mills bundles radio shows

March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p41
Trade Publication
This section looks back on articles which appeared in Advertising Age in the month of March 1945 and 1975. General Mills is using a new development in radio-programming-packaging three consecutive quarter-hour daytime dramas as separate but integrated programming. On the other hand, British commentator Alistair Cook said in 1975 that anything you can imagine in a nightmare that idiots would do to celebrate the Bicentennial is being thought of.


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