TITLE

VW revs up new flight of its low-key, everyday life ads

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p41
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article looks at advertising launched by Volkswagen (VW) of America for its 1999 car models. New television spots from the company for its 1999 car models do not discuss a laundry list of car features or benefits. Those sorts of details are left for print advertisements. Instead, commercials for the VW Jetta, Passat and Golf are meant to show how the cars are natural extension of people's lives. Hence, the auto marketer will launch the redesigned '99 Golf hatchback March 8 on broadcast and cable television.
ACCESSION #
1613106

 

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