TITLE

RDA's Ryder maps massive expansion

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the expansion plans of Reader's Digest Association in March 1999. The company is currently exploring partnerships with financial-service marketers to offer credit cards and insurance to those on its database. Another area of direct sales could be health-related products, such as pharmaceuticals and vitamins sold by mail. The firm wants to be poised to take advantage of its large number of baby boomer customers, and the five areas are considered key due to the explosion of interest as the population ages.
ACCESSION #
1613101

 

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