RDA's Ryder maps massive expansion

Kerwin, Ann Marie
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p37
Trade Publication
This article deals with the expansion plans of Reader's Digest Association in March 1999. The company is currently exploring partnerships with financial-service marketers to offer credit cards and insurance to those on its database. Another area of direct sales could be health-related products, such as pharmaceuticals and vitamins sold by mail. The firm wants to be poised to take advantage of its large number of baby boomer customers, and the five areas are considered key due to the explosion of interest as the population ages.


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