TITLE

Spots cultivate novice gardeners

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents information on the advertising campaign launched by Garden.com. in 1999. Garden.com breaks its first major campaign from McGarrah/Jessee. Formerly Garden Escape, the marketing effort of Garden.com includes cable TV, print, radio and online advertisements. Spots poke fun at extremist gardeners, such as a farmer who grows a giant carrot, then show the site for ordinary people.
ACCESSION #
1613097

 

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