MatchLogic arms advertisers, agencies

Blankenhorn, Dana
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps16
Trade Publication
This article deals with the performance of Internet services company MatchLogic in 1999. Just more than a year ago, MatchLogic was an independent Internet services company with a reputation for cache busting. With its TrueCount software, it unraveled the secret to counting advertising impressions stored on proxy servers, giving advertisers more accurate campaign results. Today, the company is a subsidiary of Excite, recently bought by @Home, a high-speed Internet service. But the change in ownership has not shifted the business plans of MatchLogic.


Related Articles

  • Slow internet is over. So where's the fast internet?  // MacUser;Oct2013, Vol. 29 Issue 11, p14 

    The article reports that British Telecommunications PLC (BT) will close down its dial-up internet service on September 1, 2013. It has earlier advised its remaining dial-up customers to switch their accounts to its subsidiary, PlusNet PLC. Most dial-up customers live in rural areas and don't...

  • BBN Planet.  // Network Dictionary;2007, p62 

    An encyclopedia entry for BBN Planet is presented. A subsidiary company of Bolt, Beranel, and Newman (BBM), BBN Planet operates a nationwide Internet access network composed in part by the former regional networks Bay Area Regional Research Network (BARRNet), New England Academic and Research...

  • AOL goes into orbit.  // High Yield Report;06/28/99, Vol. 10 Issue 26, pN 

    Announces plans of American Online to make a multibillion dollar investment in DirecTV, a subsidiary of Hughes Electronics, in an attempt to offer fast Internet service via television satellites.

  • Customization on key to NGN success: NGNs must be made to measure to an enterprise's needs if they are to transform its business. Buckley, Sean // Telecommunications;Aug2007, Vol. 41 Issue 8, p32 

    The article reports on the importance of deploying the Internet-based next-generation network (NGN) solution. It cites that the service provider's solution offers affordability, integrated services and a common bill. Moreover, it is noted that the company deciding to migrate into the NGN must...

  • Philly's Wi-Fi network to be shut down. Cox, John // Network World;5/19/2008, Vol. 25 Issue 20, p32 

    The article reports on the closure of the Wi-Fi network service of EarthLink Inc. in Philadelphia, Pennsylvania. According to the author, the company announces that will shutdown its operations due to the unresolved issues within the company, however, the company promises that its subscribers...

  • Does Scale Matter? Kennedy, Michael // Telecommunications - Americas Edition;Feb2002, Vol. 36 Issue 2, p18 

    Focuses on the significance of proper scaling for Internet service business in the U.S. Impact on core routers; Influence of faulty business models and optical technology performance; Factors influencing growth in Internet protocol traffic in 2001; Relationship between low total cost of...

  • NY web services seek tiny niches to survive against the big players. Luhby, Tami // Crain's New York Business;08/17/98, Vol. 14 Issue 33, p24 

    Focuses on the efforts of New York-based Internet service providers (ISP) to attract business amidst competition from national Internet providers. Detail on an arrangement between The Staten Island Internet Users Group and the ISP Peak Access; Background data on Peak Access; Focus of ISP...

  • Net services multiply despite crowded market. McDonald, Michael // Crain's New York Business;08/21/2000, Vol. 16 Issue 34, p25 

    Reports on the emergence of independent Internet service providers (ISP) in New York in 2000. Concentration of independent ISP on specialized niches, serving small businesses rather than competing with big players for the consumer market; Factors that make the ISP market as especially difficult...

  • Lights. Camera. Streaming. Jakel, Peter // Satellite Broadband;Jan2001, Vol. 2 Issue 1, p20 

    Deals with the efforts of Internet service providers to use satellite capacity to meet the demands in Internet service. Major goal of Internet service providers; Strategy used by Edgix and Akamai to deliver streaming content to the edge; Views on the convergence of television and the Internet.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics