TITLE

MatchLogic arms advertisers, agencies

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the performance of Internet services company MatchLogic in 1999. Just more than a year ago, MatchLogic was an independent Internet services company with a reputation for cache busting. With its TrueCount software, it unraveled the secret to counting advertising impressions stored on proxy servers, giving advertisers more accurate campaign results. Today, the company is a subsidiary of Excite, recently bought by @Home, a high-speed Internet service. But the change in ownership has not shifted the business plans of MatchLogic.
ACCESSION #
1613095

 

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