TITLE

NetGravity puts emphasis on solutions

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps15
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the launch of the service bureau NetGravity AdCenter for Agencies in January 1999. NetGravity wants to be a complete solution for agencies and advertisers, and no longer just a Web advertisement-server for publishers. The company integrated its advertising-serving software with Microsoft Corp. technology to serve rich-media advertisements. Rick Jackson, NetGravity's VP-marketing and business development, also is pushing industry standards, working with MatchLogic to make that company's TrueCount product, which counts advertisement impressions cached on proxy servers, part of the pending FAST standards. The standards are being established by committees formed at the Future of Advertising Stakeholders summit, hosted by Procter & Gamble Co. in August 1998.
ACCESSION #
1613094

 

Share

Other Topics