AdKnowledge goes beyond clicks to measurable results

Blankenhorn, Dana
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps14
Trade Publication
This article focuses on the marketing plans of AdKnowledge in 1999. AdKnowledge has taken the industry mantra and turned it into a product pitch. It is return on investment, as in its ROI Advisor, which is designed to make such key calculations simple. Also, ROI Advisor is designed to help advertisers track what is going on beyond the click, to see the ultimate result. Hence, proving return on investment is also key for Terry Young, interactive management supervisor at Custom Production Services, an Irving, Texas, unit of True North Communications, which counts the U.S. Air Force, American Airlines and Subaru of America among its clients.


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