TITLE

AdKnowledge goes beyond clicks to measurable results

AUTHOR(S)
Blankenhorn, Dana
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the marketing plans of AdKnowledge in 1999. AdKnowledge has taken the industry mantra and turned it into a product pitch. It is return on investment, as in its ROI Advisor, which is designed to make such key calculations simple. Also, ROI Advisor is designed to help advertisers track what is going on beyond the click, to see the ultimate result. Hence, proving return on investment is also key for Terry Young, interactive management supervisor at Custom Production Services, an Irving, Texas, unit of True North Communications, which counts the U.S. Air Force, American Airlines and Subaru of America among its clients.
ACCESSION #
1613093

 

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