Targeting distinguishes AdForce from the pack

Williamson, Debra Aho
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, ps10
Trade Publication
This article assesses the targeting capabilities of advertising firm AdForce in 1999. AdForce has come a long way since 1994, when it was founded as Imgis and its goal was to build a global real estate registry service. The company will likely be the next advertisement serving provider to file for an initial public offering, joining DoubleClick and NetGravity. At deadline, it was on the verge of filing documents with the Securities & Exchange Commission. AdForce, which changed its company name to match its product name last year, serves one billion advertising impressions a month for clients including Netscape Communications Corp.


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