TITLE

Industry scorns OFT drinks ruling

AUTHOR(S)
Kilby, Nathalie
PUB. DATE
February 2005
SOURCE
Marketing Week;2/10/2005, Vol. 28 Issue 6, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the Office of Fair Trading's (OFT) ruling for happy-hour promotion prices has been labeled redundant by the British Beer & Pub Association (BBPA) in Great Britain. Coverage of the OFT's ruling; Assertion of BBPA spokesman Mark Hastings on the impact of the ruling on the industry; Contention on the setting of prices for happy-hour promotions.
ACCESSION #
16115582

 

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