In the nip of time

February 2005
Cabinet Maker;2/11/2005, Issue 5425, p13
Trade Publication
The article reports that after years of evolution one cycle may finally be coming to its natural conclusion. Having spent centuries fending for themselves in the wild and then working for man, dogs in particular have tapped into the good life where a day is spent deciding in which order to eat, sleep, frolic and answer the calls of nature. But now they have found themselves the focus of a targeted marketing campaign for aspiration living. The U.S. has always exuberantly embraced the dog culture. But the desire for companionship and the tendency to humanize pets has made the pet market a huge industry. Retailers targeting the more money than sense sector, the luxury end of retail, have found fertile ground for innovation. INSET: Pet statistics.


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