HDTV no longer a pipe dream, but still a marketing, branding challenge

Elkin, Tobi
January 1998
Brandweek;01/19/98, Vol. 39 Issue 3, p14
Trade Publication
Reports that marketers displayed prototypes of high definition television (TV) sets at the 1998 Consumer Electronics Show, held in Las Vegas, Nevada. Price range of these sets; Crowd attendance to show; Plans by TV marketers to offer set-top converter boxes to receive digital TV signals.


Related Articles

  • National Show in HD.  // Multichannel News;5/26/2003, Vol. 24 Issue 21, p3 

    Reports on the possible domination of high definition television in the U.S. National Cable & Communications Association exhibition which is about to take place on June 8-11, 2003. Efforts of several cable networks for high definition readiness.

  • CES focus: HDTV. Shaw, Russell // Electronic Media;01/03/2000, Vol. 19 Issue 1, p2 

    Reports on the 2000 International Consumer Electronics Show to be held in Las Vegas, Nevada. Event's highlights; Focus on developments related to high definition television.

  • HDTV sweeps CES floor. Dickson, Glen // Broadcasting & Cable;01/12/98, Vol. 128 Issue 2, p6 

    Focuses on the introduction of several high definition television sets at the 1998 Consumer Electronics Show, which was held in Las Vegas, Nevada. Names of some television manufacturers who displayed such sets; Size of most sets; Estimated prices for these large screen sets.

  • E-World Update. Abernathy, Donna J. // Training & Development;Apr2000, Vol. 54 Issue 4, p18 

    Presents Internet-related news items, compiled in April 2000. Companies participating in the International Housewares 2000 show; Demonstration of high-definition television delivered over the high-bandwidth Internet2 network; Development of third party search tools.

  • First digital HDTV broadcast in China airs at ISBT '97. Hightower, Dawn // Broadcast Engineering;Sep97, Vol. 39 Issue 10, p8 

    Reports that the Advanced Television Systems Committee (ATSC) has conducted the first over-the-air broadcast of digital high-definition television in China. Where the digital signals originated from; Who supported the ASTC high definition television (HDTV) demonstrations; What the ATSC digital...

  • Video. Griffin, Al // Sound & Vision;Apr2003, Vol. 68 Issue 3, p70 

    Focuses on video trends and innovations exhibited at the 2003 Consumer Electronics Show in Las Vegas, Nevada. Price of high definition television; Companies offering Digital Light Processing projectors.

  • GP Life: GP Review - The Gadget Show Live.  // GP: General Practitioner;5/13/2013, p58 

    This article discusses the highlights of the Gadget Show Live at Christmas held at the NEC in Birmingham, England in April 2013. The latest gadgets were exhibited during the show, such as an 84-inch ultra-high definition television and a racing simulator. Refreshments were available during the...

  • Effective? You be the judge. Keighley, Dominic; Hooper, Nell; Hibbs, Colin; Turner, Elliott; King, Adam // Event;Mar2006, p31 

    The article looks at several out-of-the-ordinary stands used during exhibitions and asks the stand designers to critique each others work. Clip Display Services was tasked to design a stand to launch Sky HD in Great Britain, a new high-definition (HD) Sky box available from April 2006. The...

  • Blu-ray, HD, DVD, SED Star At CEATEC.  // TWICE: This Week in Consumer Electronics;10/9/2006, Vol. 21 Issue 22, p1 

    The article highlights the 2006 CEATEC Expo, held in Chiba, Japan. Over its five-day run, an estimated 200,000 people were expected to visit the exhibition which would best last-year's attendance. Approximately 807 exhibiting companies are presenting products in 2006 as show organizers look to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics