TITLE

HDTV no longer a pipe dream, but still a marketing, branding challenge

AUTHOR(S)
Elkin, Tobi
PUB. DATE
January 1998
SOURCE
Brandweek;01/19/98, Vol. 39 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that marketers displayed prototypes of high definition television (TV) sets at the 1998 Consumer Electronics Show, held in Las Vegas, Nevada. Price range of these sets; Crowd attendance to show; Plans by TV marketers to offer set-top converter boxes to receive digital TV signals.
ACCESSION #
161070

 

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