TITLE

Michelob to pour $30 mil. into ads, starting with Olympics

PUB. DATE
January 1998
SOURCE
Brandweek;01/19/98, Vol. 39 Issue 3, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the debut of Michelob's 1998 advertising campaign during the Winter Olympics. What advertising agency handled company's campaign; Amount of money company intends to spend on campaign.
ACCESSION #
161057

 

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