TITLE

Incentive compensation: A trend or a tsunami?

AUTHOR(S)
Emmerling, John
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the trends in the agency compensation in the U.S. advertising industry in 1999. Results of a survey on compensation agreements in the sector; Increase in incentive-pay plans of the industry; Importance of incentives to the compensation agreements among advertising agencies in the country.
ACCESSION #
1610338

 

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