Incentive compensation: A trend or a tsunami?

Emmerling, John
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p26
Trade Publication
Comments on the trends in the agency compensation in the U.S. advertising industry in 1999. Results of a survey on compensation agreements in the sector; Increase in incentive-pay plans of the industry; Importance of incentives to the compensation agreements among advertising agencies in the country.


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