TITLE

Let's look at power brands and learn from Matt Drudge

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article about the product branding skills of marketing expert Matt Drudge. Strategy commonly used by Drudge in developing a promotional advertising campaign; Comments on advertisements developed by Drudge for Super Bowl; Remarks from Fox News Channel CEO on the marketing styles of Drudge.
ACCESSION #
1609665

 

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