Quid pro PC

March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p22
Trade Publication
This article examines the marketing plan of Free-PC Inc. to give away home computers in return for collecting detailed personal information from consumers in 1999. It is unclear if this business model will work. Free-PC initially identified only one advertiser, online promotions company Cybergold, and it is an expensive way to build an audience. In other venues, consumers long have accepted advertisements in exchange for something else they value, such as free or low-cost television programming. They also trade data on their grocery purchases to supermarkets in exchange for preferred card shopping discounts.


Related Articles

  • PepsiCo to intensify innovation. Joseph, Sebastian // Marketing Week (Online Edition);4/19/2013, p8 

    The article reports on the plan of international beverage company PepsiCo to boost its advertising efforts in April 2013. It mentions that the company might enhance the product extensions for its 12 biggest brands. The firm expects that the advertising plan could help boost its global quarterly...

  • How marketers should balance reach with precision in their media strategy? mendoza, frenzes louie // Gulf Marketing Review;11/22/2016, p1 

    The article presents suggestions on how marketers should balance precision with reach in their advertising strategy. It is noted that it is critical for marketers to have clarity of understanding in two areas to get to the right balance for a particular brand. It is mentioned that a more...

  • Free-PC lands ad support.  // Adweek New England Edition;04/12/99, Vol. 36 Issue 15, p41 

    Reports on the companies that have signed on as charter advertisers for the free computers that will be shipped by Free-PC.

  • Like between marketing, project planning aids professional services. Swift, Michael K. // Marketing News;4/2/1990, Vol. 24 Issue 7, p8 

    The article deals with the link between marketing and project planning in professional services firms in the U.S. Professional services firms can market more efficiently if they combine marketing planning and engagement planning. Planning for client assignments commonly happens when a contract...

  • Flexible market plans come from flexible marketers. Stack, Walter O. // Marketing News;8/1/74, Vol. 8 Issue 3, p3 

    This article discusses the concept of flexible marketing plans. It explains that flexible marketing plans are the product of flexible marketers. It is estimated that 10 percent of all U.S. companies have written marketing plans. Marketing plans document the firm's marketing achievement in the...

  • LET ME ENTERTAIN YOU. Purnell, Freya // B&T Weekly;8/25/2006, Vol. 56 Issue 2578, p19 

    The article discusses the marketing strategies of airlines in Australia. Qantas lets the media sample on-board service menu and promotions in the airline's lounges. Jetstar allows advertisers to post their products in its overhead lockers, tray table backs, and boarding cards. Jetstar's...

  • Three Marketing Tips. Gendusa, Joy // Sales & Service Excellence Essentials;Jan2008, Vol. 8 Issue 1, p6 

    The article details three marketing tips used for a successful business. This includes the more that potential customers see the name of a business in front of them, the more likely they are to call the numbers when they need the services it offers, measure the investment return in terms of...

  • Accelerate your marketing in 2013! Felsenthal, Bob // B to B;11/26/2012, Vol. 97 Issue 11, p0003 

    The article offers a guide for companies in the business to business industry to help them accelerate their marketing in 2013. The author mentions that the Marketing Resource Guide offers information on key companies and people in the marketing, media and advertising arena. He suggests the need...

  • Good clients get better agency work. Lamons, Bob // Marketing News;5/23/94, Vol. 28 Issue 11, p16 

    This article focuses on the control of clients over advertising agencies' creative output. Clients who consistently get the best work are those who make it clear that's what they expect. They set the standards for agency performance high, and then demand whatever it takes for the agency to get...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics