TITLE

For OJ, simple seems better

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising challenges faced by orange growers in Florida in March 1999. The advertising problems experienced by the fruit growers go back to the days when former beauty queen Anita Bryant wholesomely pitched their wholesome beverage, a partnership that worked until Bryant also became a high-profile symbol of resistance to gay rights. Hence, the state's Department of Citrus' next fling with actor Burt Reynolds, foundered when the marital problems of the actor fodder for supermarket tabloid headlines. Then the citrus department placed advertisements on conservative radio show, and the advertisement schedule was attacked by interest groups.
ACCESSION #
1609663

 

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