Company Man

Master, Melissa
February 2005
Convenience Store News;2/7/2005, Vol. 41 Issue 2, p50
Trade Publication
The article focuses on Darin Hunhoff, the brands, product and marketing manager at CHS Inc. "Helpful" was the theme of the ad campaign launched in 2003-2004 for Cenex, the retail petroleum brand of CHS Inc. The word could also be used to describe Hunhoff, who has been with the company for 12 years and has moved up rapidly through the ranks. It's a necessary skill for someone who wears as many hats as Hunhoff. His job has three elements, brand management, which involves the administration and maintenance of the company's branded contracts with its customers, to ensure that the Cenex brand is represented correctly, product management, including reviewing the marketing mix in the company's core refined fuels product offerings, and marketing management.


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