Embrey, Alison
February 2005
Convenience Store News;2/7/2005, Vol. 41 Issue 2, p24
Trade Publication
The article focuses on the growth of unbranded and proprietary gasoline which shows that a quality in-store experience may be the new convenience differentiator. In New York City, there is a coffee stand on every corner that can dole out a whipped decaf non-fat latte at a moment's notice for a reasonable price, and yet people are still willing to stand in line and pay a few bucks more to get the same thing at the Starbucks around the corner. One of the most obvious brand icons for customers, of course, is the oil supplier logo on the gas canopy. Branded gasoline from one of the majors is not necessarily a guarantee for a powerful convenience store brand. INSETS: KEEPING CUSTOMERS.;FOOD FIRST..


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