Quenching Innovation

February 2005
Convenience Store News;2/7/2005, Vol. 41 Issue 2, p18
Trade Publication
The article presents information on new products in the beverage industry. Bringing the quality and taste of draft beer into the home, InBev USA introduced the Bass Pub Pour can. Available in an eight-pack format, the 16.9-ounce Pub Pour can uses nitrogen-flush technology to deliver a longer-lasting, more robust head that replicates the pub experience. Cadbury Schweppes Americas Beverages is beginning a national rollout of Cherry Vanilla Dr Pepper and Diet Cherry Vanilla Dr Pepper, reminiscent of the flavored fountain drinks from the 1950s. INSET: Take Me Out to the Cooler..


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