TITLE

DMA adds its voice to back self-regulation

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p20
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on issues and events related to marketing in the U.S. as of March 1999. Position of the Direct Marketing Association in issues concerning sweepstakes practices in Indiana; Reason behind the decision of Rite Aid Corp. to end its direct mail program.
ACCESSION #
1609535

 

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