Savvy in two ad disciplines

March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p20
Trade Publication
This article profiles Cronin & Co. advertising executive Lisa Zaccheo. Lisa Zaccheo brings both direct marketing and general advertising experience to her new role as managing director. Her main task has been to build the direct division by expanding existing client relationships at Cronin & Co.


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