TITLE

Making a pointe with successful women

PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on a print advertisement for handbags designed by Judith Leiber in March 1999. Handbag designer Judith Leiber waltzes into spring with a new advertising campaign featuring real-life, accomplished women as models. The first advertisement, featuring ballerina Margaret Illmann, breaks in April magazines with the tag line: Let them live to dance. Let them carry Leiber. The $1 million campaign is from Favara & Raffle.
ACCESSION #
1609531

 

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