TITLE

P&G to roll laundry tablet in Europe

AUTHOR(S)
Bidlake, Suzanne
PUB. DATE
March 1999
SOURCE
Advertising Age;3/1/1999, Vol. 70 Issue 9, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of Procter & Gamble to launch its Ariel Discs in Europe starting in April 1999. These pre-measured tablets are more expensive than regular laundry detergents, but are marketed as convenient and less messy. Unilever is attempting to regain the initiative by extending its Persil tablet technology to its Persil Colour Care, Surf, and Radion detergent brands. Persil Colour Care and Surf are only available in Great Britain, but Lever Bros. also sells Radion in Greece, Switzerland, and Ireland.
ACCESSION #
1609527

 

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