Du Pont ponders ad ideas on Teflon

Cardona, Mercedes M.
March 1999
Advertising Age;3/1/1999, Vol. 70 Issue 9, p17
Trade Publication
This article reports on the ongoing search for an advertising agency led by Du Pont Co. for their Teflon brand as of March 1999. Teflon brand managers are meeting informally with a number of advertising agencies and evaluating budgets for expanded marketing efforts, including a consumer campaign, according to Teresa Kleinhans, global brand manager for apparel and furnishings at Teflon. Furthermore, Du Pont plans to boost its advertising spending for the brand in mid- to late 1999. Du Pont has been working to reposition Teflon as a useful product rather than something that only keeps food from sticking to the pan. INSET: Du Pont sets $40 mil campaign to push more uses for Lycra.


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